#694740 Hex Color
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Dark and heavily muted, #694740 is a dusty red with brown undertones and a matte, earthy finish. Its low saturation gives layouts a serious, moody feel without the force of vivid red. Use it as a supporting tone beside cream or pale blue, or for dark backgrounds with white text, which reaches about an 8.2:1 contrast ratio. The hex code is #694740.
Questions about #694740
What is #694740 in RGB, HSL and CMYK?
In RGB, #694740 is rgb(105, 71, 64), in HSL hsl(10, 24%, 33%) and in CMYK 0%, 32%, 39%, 59%. Browse more shades of brown with names and hex codes.
What colors pair well with #694740?
#694740 pairs well with cream, pale blue, and soft neutrals because their lighter, cooler or warmer contrast lifts its dusty brown-red base without making the palette feel loud. Use cream for warmth and pale blue for a calmer, more balanced combination.
Is #694740 a warm or cool color?
#694740 reads as a warm, muted red because its brown undertones add earthiness and reduce the sharpness of pure red. Its low saturation keeps that warmth restrained, making it feel serious, aged, and matte rather than bright or energetic.
Is #694740 readable on white or black?
#694740 has a 8.15:1 contrast ratio on white and 2.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.