#690DAB Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Not a soft lavender, #690dab is a dark, saturated violet that sits deep in the purple range. Its low lightness gives it a moody, serious feel, which suits dark mode interfaces, gaming brands, and luxury packaging. The hex code #690dab holds white text at about 9.3:1 contrast, though at large flat sizes it can read dull, so give it texture or a warmer partner like muted gold.
Questions about #690dab
What is #690dab in RGB, HSL and CMYK?
In RGB, #690dab is rgb(105, 13, 171), in HSL hsl(275, 86%, 36%) and in CMYK 39%, 92%, 0%, 33%. Browse more shades of purple with names and hex codes.
What colors pair well with #690dab?
Muted gold is the strongest pairing for #690dab, adding warmth that keeps its deep violet from feeling flat. Teal also works if you want a cooler, higher-contrast scheme.
Is #690dab readable on white or black?
#690dab has a 9.34:1 contrast ratio on white and 2.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.