#690230 Hex Color

A bold, moody deep raspberry tone

Hex color #690230 graphic
#690230 is a deep, moody pink with strong, saturated undertones. Because this shade is quite dark, it works best as a dominant base for dramatic UI designs or rich, romantic branding. White text reads clearly against this color, providing excellent contrast for legibility. The hex code for this tone is #690230. It pairs beautifully with soft creams to keep designs from feeling too heavy.

Questions about #690230

What is #690230 in RGB, HSL and CMYK?
In RGB, #690230 is rgb(105, 2, 48), in HSL hsl(333, 96%, 21%) and in CMYK 0%, 98%, 54%, 59%.
Does #690230 work well for text-heavy layouts?
Using #690230 for large blocks of text can strain the eyes due to its intense saturation, so it is best reserved for accents or headings. When applied as a background, ensure your foreground text is a high-contrast white or light cream to maintain legibility.
What colors balance the intensity of #690230?
Soft, neutral tones like cream or light stone gray provide the necessary balance to prevent this deep pink from feeling overly heavy in a design. These lighter neutrals allow the richness of #690230 to stand out without competing for visual dominance.
Is #690230 readable on white or black?
#690230 has a 12.71:1 contrast ratio on white and 1.65:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.