#687960 Hex Color

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Hex color #687960 graphic
This muted, dusty olive offers a grounded, matte quality that works well for organic branding. Because it is highly unsaturated, it serves best as a supporting background rather than a main accent. Pair #687960 with crisp off-whites to avoid a muddy appearance. The hex code for this color is #687960, which provides enough contrast for white text to remain legible.

Questions about #687960

What is #687960 in RGB, HSL and CMYK?
In RGB, #687960 is rgb(104, 121, 96), in HSL hsl(101, 12%, 43%) and in CMYK 14%, 0%, 21%, 53%. Browse more shades of green with names and hex codes.
What colors pair best with #687960 for a balanced design?
This dusty olive performs best when paired with crisp off-whites or creamy neutrals to prevent the palette from feeling muddy or flat. For a high-contrast accent, consider adding small pops of terracotta or deep charcoal to maintain visual interest.
Does #687960 work well as a primary background color?
Because #687960 is highly unsaturated, it functions effectively as a grounding background element that does not distract the eye. Keep your typography bold and bright to ensure text remains legible against this darker, matte surface.
Is #687960 readable on white or black?
#687960 has a 4.67:1 contrast ratio on white and 4.49:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.