#673BD8 Hex Color
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#673bd8 is a saturated, cool purple with strong blue-violet undertones and a vivid, high-energy presence. The hex code #673bd8 suits calls to action, gaming interfaces, luxury accents, and expressive branding. Use it as a focused accent or bold heading color; white text reaches about 6.6:1 contrast, meeting WCAG AA for body text.
Questions about #673bd8
What is #673bd8 in RGB, HSL and CMYK?
In RGB, #673bd8 is rgb(103, 59, 216), in HSL hsl(257, 67%, 54%) and in CMYK 52%, 73%, 0%, 15%. Browse more shades of purple with names and hex codes.
What colors pair well with #673bd8?
#673bd8 pairs well with warm cream, charcoal, and muted gold, which soften its high saturation without making the palette feel dull; burgundy adds a richer, more dramatic counterpoint in editorial layouts or premium packaging.
Is #673bd8 readable on white or black?
#673bd8 has a 6.57:1 contrast ratio on white and 3.19:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.