#550804 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#550804 is a dark, muted red with warm brown undertones and very low lightness. Its gloomy, serious character suggests mystery, strength, passion, and tradition. Use this rich maroon shade as a supporting tone or small accent in wine, luxury, sports, and autumn branding, where it adds weight without looking bright. The hex code #550804 supports clear white text at about 14.8:1 contrast.
Questions about #550804
What is #550804 in RGB, HSL and CMYK?
In RGB, #550804 is rgb(85, 8, 4), in HSL hsl(3, 91%, 17%) and in CMYK 0%, 91%, 95%, 67%. Browse more shades of red with names and hex codes.
What colors pair well with #550804?
Pair #550804 with cream, charcoal, or muted terracotta for grounded contrast; warm metallics and restrained neutrals can support its brown-red depth without making the palette feel overly bright. Brighter accents work best sparingly, preserving its serious character.
Is #550804 a warm or cool color?
#550804 reads as a warm red because its hue sits near deep red while its low lightness and brown undertones soften the color toward maroon. That warmth gives it a serious, traditional, and restrained mood instead of a vivid or energetic one.
Is #550804 readable on white or black?
#550804 has a 14.76:1 contrast ratio on white and 1.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.