#544C44 Hex Color
A grounded, earthy brown with grey undertones
#544c44 is a dark, desaturated brown that leans into dusty, grey territory. It works best as a grounding neutral for moody brand identities or organic packaging. While it sits on the edge of neutral, you can see what colors make gray to understand its complex base. Pair this hex code with cream or soft white to ensure the text remains legible.
Questions about #544c44
What is #544c44 in RGB, HSL and CMYK?
In RGB, #544c44 is rgb(84, 76, 68), in HSL hsl(30, 11%, 30%) and in CMYK 0%, 10%, 19%, 67%. Browse more shades of gray with names and hex codes.
What colors pair best with #544c44?
#544c44 functions as a sophisticated neutral that anchors lighter, warmer tones effortlessly. Pair it with soft cream or warm white to maintain readability, or use it alongside muted sage or terracotta for a grounded, organic aesthetic.
Is #544c44 considered a warm or cool brown?
While brown is inherently warm, the high level of grey desaturation in #544c44 shifts it into a neutral, slightly cooler territory compared to deep chocolates. It avoids the intense red or yellow dominance often found in standard wood tones.
Is #544c44 readable on white or black?
#544c44 has a 8.41:1 contrast ratio on white and 2.49:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.