#543C24 Hex Color

Warm, grounded brown with quiet strength

Hex color #543c24 graphic
#543c24 is a dark, muted brown with warm red and yellow undertones. Its low saturation creates a dusty, serious mood, while its depth suggests strength, comfort, and security. Use it as a supporting tone in food, coffee, tobacco, organic, or vintage branding. White text has about 10.2:1 contrast, making it suitable for readable dark backgrounds. The hex code is #543c24.

Questions about #543c24

What is #543c24 in RGB, HSL and CMYK?
In RGB, #543c24 is rgb(84, 60, 36), in HSL hsl(30, 40%, 24%) and in CMYK 0%, 29%, 57%, 67%. Browse more shades of brown with names and hex codes.
What colors pair well with #543c24?
#543c24 pairs well with warm cream, muted terracotta, sage, and soft gold accents, which complement its earthy brown base without making the palette feel harsh. Use lighter neutrals for contrast and reserve brighter accents for emphasis.
Does #543c24 read as warm or cool?
#543c24 reads as a warm brown because its red and yellow undertones outweigh its muted saturation. The low saturation keeps it restrained rather than bright, giving layouts a grounded, serious, comfortable mood.
Is #543c24 readable on white or black?
#543c24 has a 10.24:1 contrast ratio on white and 2.04:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.