#540413 Hex Color
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Dark and warm, #540413 is a muted red with a wine-like undertone and very low lightness. Its serious, intense character suits moody backgrounds, formal branding, and small accents in luxury or food designs. Use the hex code #540413 as a strong base with warm neutrals. White text offers the clearest contrast for readable interfaces.
Questions about #540413
What is #540413 in RGB, HSL and CMYK?
In RGB, #540413 is rgb(84, 4, 19), in HSL hsl(349, 91%, 17%) and in CMYK 0%, 95%, 77%, 67%.
What colors pair well with #540413?
#540413 pairs well with warm neutrals, muted rose, and aged gold because these lighter, softened tones balance its low lightness while preserving the red's formal, wine-like character in brand palettes and interface accents. Use them for space, borders, or restrained highlights.
Is #540413 readable on white or black?
#540413 has a 14.96:1 contrast ratio on white and 1.40:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.