#524A41 Hex Color
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#524a41 is a dark, ashy brown that sits close to gray. Its low saturation and deep lightness give it a grounded, serious mood, which suits coffee, tobacco, and vintage branding. It works best as a dominant base or supporting tone, and white text on it reaches roughly 8.7:1 contrast, well past AA for body text. To warm it up, revisit what colors make brown and shift the mix toward red or yellow.
Questions about #524a41
What is #524a41 in RGB, HSL and CMYK?
In RGB, #524a41 is rgb(82, 74, 65), in HSL hsl(32, 12%, 29%) and in CMYK 0%, 10%, 21%, 68%.
What colors pair well with #524a41?
Cream, muted terracotta, and sage all flatter #524a41 without competing with its grayed warmth. Use cream for text, then bring in sage or terracotta as small accents. Bright saturated colors tend to clash with its dull character.
Is #524a41 readable on white or black?
#524a41 has a 8.69:1 contrast ratio on white and 2.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.