#4D1DAD Hex Color
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Dark and cool, the hex code #4d1dad is a saturated purple with blue undertones and low lightness. Its serious, mysterious character suits moody branding, gaming interfaces, spiritual themes, and luxury accents. Use it as a dominant dark background with white text for about a 10.0:1 contrast ratio, or pair it with pale lavender and warm gold.
Questions about #4d1dad
What is #4d1dad in RGB, HSL and CMYK?
In RGB, #4d1dad is rgb(77, 29, 173), in HSL hsl(260, 71%, 40%) and in CMYK 55%, 83%, 0%, 32%.
What colors pair well with #4d1dad?
#4d1dad pairs well with pale lavender for a tonal palette, warm gold for contrast, and white or soft neutrals for clean readability across interfaces, branding, editorial layouts, and product screens.
Does #4d1dad read as warm or cool?
#4d1dad reads as a cool color because its saturated purple is strongly shifted toward blue rather than red, giving the shade a deep, serious character that feels more mysterious and restrained than playful or warmly energetic. It suits dark interfaces and polished accents.
Is #4d1dad readable on white or black?
#4d1dad has a 10.02:1 contrast ratio on white and 2.09:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.