#4D1C74 Hex Color

Online color picker to view shades, tints, color codes, and complementary colors

Hex color #4d1c74 graphic
This dark, dim shade of violet carries a serious and mysterious weight. Because it is highly saturated with low lightness, #4d1c74 works best as a moody background or a primary branding color rather than text. It maintains strong accessibility, as white text pops against this hex code. Pair it with muted gold accents for a sophisticated, luxury feel in digital designs.

Questions about #4d1c74

What is #4d1c74 in RGB, HSL and CMYK?
In RGB, #4d1c74 is rgb(77, 28, 116), in HSL hsl(273, 61%, 28%) and in CMYK 34%, 76%, 0%, 55%.
What colors pair best with #4d1c74 for a luxury design?
Use muted metallics to balance the intensity of #4d1c74. It pairs beautifully with gold for a sophisticated feel, or a soft cream to create a high-contrast, readable interface that remains elegant and avoids feeling too harsh or heavy.
Is #4d1c74 suitable for text-heavy web layouts?
Avoid using #4d1c74 as a body text color because its low lightness reduces legibility over time. Instead, use this shade as a powerful background color paired with light, neutral typography to ensure your design remains accessible and easy to read.
Is #4d1c74 readable on white or black?
#4d1c74 has a 12.11:1 contrast ratio on white and 1.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.