#4D0099 Hex Color
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Reach for #4d0099 when a design needs a dark, saturated purple with real depth. Its cool violet undertone suits dark mode interfaces, gaming brands, and luxury packaging. White text on top hits about 11.8:1 contrast, so body copy stays readable. It works best as a dominant base color; pair it with muted gold or soft lavender to soften the mood.
Questions about #4d0099
What is #4d0099 in RGB, HSL and CMYK?
In RGB, #4d0099 is rgb(77, 0, 153), in HSL hsl(270, 100%, 30%) and in CMYK 50%, 100%, 0%, 40%. Browse more shades of purple with names and hex codes.
What colors pair well with #4d0099?
Muted gold and warm cream make #4d0099 feel regal, while dusty rose softens its intensity for calmer palettes. Skip bright reds and oranges, which clash with its cool violet undertone.
Is #4d0099 readable on white or black?
#4d0099 has a 11.82:1 contrast ratio on white and 1.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.