#493122 Hex Color
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Dark and heavily muted, #493122 is a brown with warm red undertones and a matte, grounded feel. Its low lightness creates a serious, intimate mood suited to coffee, chocolate, tobacco, vintage, and artisan branding. Use it as a supporting tone or dark background with warm cream accents; white text reaches about 12:1 contrast. The hex code is #493122.
Questions about #493122
What is #493122 in RGB, HSL and CMYK?
In RGB, #493122 is rgb(73, 49, 34), in HSL hsl(23, 36%, 21%) and in CMYK 0%, 33%, 53%, 71%.
What colors pair well with #493122?
#493122 pairs well with warm off-whites, pale neutrals, and softened green accents, which lighten its dark red-brown base while preserving an earthy mood in branding, packaging, editorial design, and web interfaces.
Does #493122 look warm or cool?
#493122 reads as a warm brown because its red undertones outweigh its low lightness, giving it a close, grounded feel rather than a crisp or airy one in most palettes. It works best beside warm whites, natural beige, and softened earth tones.
Where does #493122 work well in design?
#493122 works well as a supporting tone, dark background, or packaging color for coffee, chocolate, tobacco, vintage, and artisan themes where its low lightness creates a serious, tactile mood without taking over the full palette. Pair it with warm cream accents for intimacy.
Is #493122 readable on white or black?
#493122 has a 12.02:1 contrast ratio on white and 1.74:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.