#490830 Hex Color
A deep and moody plum crimson
The hex code #490830 offers a dark, unsaturated plum-pink with a moody character. It functions effectively as a background for sophisticated dark mode interfaces. Because of its extreme depth, white text provides 15.4:1 contrast, ensuring excellent readability for body copy. Apply it as a dominant color for cosmetic branding, but balance it carefully so the overall design does not feel too heavy.
Questions about #490830
What is #490830 in RGB, HSL and CMYK?
In RGB, #490830 is rgb(73, 8, 48), in HSL hsl(323, 80%, 16%) and in CMYK 0%, 89%, 34%, 71%.
What colors pair well with #490830 for branding?
Because #490830 is a dark, moody plum, it pairs effectively with light, neutral tones like cream or soft beige to add balance. Using muted gold or warm metallics as an accent creates a premium, high-end aesthetic perfect for luxury cosmetic packaging.
Is #490830 readable on white or black?
#490830 has a 15.43:1 contrast ratio on white and 1.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.