#490717 Hex Color
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#490717 is a dark, muted red with warm wine-like undertones. Its low lightness creates a serious, dramatic mood suited to luxury branding, formal layouts, and autumn palettes. Use it as a supporting tone or accent beside ivory, blush, or muted gold, since large areas can feel heavy. The hex code #490717 supports clear white text at small sizes.
Questions about #490717
What is #490717 in RGB, HSL and CMYK?
In RGB, #490717 is rgb(73, 7, 23), in HSL hsl(345, 83%, 16%) and in CMYK 0%, 90%, 68%, 71%.
What colors pair well with #490717?
#490717 pairs well with ivory, blush, and muted gold, creating light contrast that balances its deep wine-red base in luxury branding, formal layouts, packaging, and autumn-inspired palettes without making the overall design feel too bright.
Does #490717 work with white text?
#490717 works well with white text because its very dark red value creates strong contrast, making it suitable for buttons, labels, headings, and other small text when a clear, dramatic presentation is needed. Check the final text size, weight, and background with a contrast tool before publishing.
Where does #490717 work best?
#490717 works best as a supporting color or accent in luxury branding, formal layouts, editorial designs, and autumn palettes, where its dark, muted wine character adds seriousness without overwhelming a composition.
Is #490717 readable on white or black?
#490717 has a 15.83:1 contrast ratio on white and 1.32:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.