#4778B5 Hex Color

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Hex color #4778b5 graphic
This cool, unsaturated shade carries a professional weight that feels grounded and secure. Because it offers a 4.6:1 contrast ratio, black text remains highly legible against it for accessibility. Designers often select the hex code #4778b5 as a primary brand color for finance or law firms because it pairs well with soft grays or clean white accents to convey steady, unwavering reliability.

Questions about #4778b5

What is #4778b5 in RGB, HSL and CMYK?
In RGB, #4778b5 is rgb(71, 120, 181), in HSL hsl(213, 44%, 49%) and in CMYK 61%, 34%, 0%, 29%. Browse more shades of blue with names and hex codes.
What color palettes pair best with #4778b5?
This blue pairs exceptionally well with cool neutrals to maintain its professional aesthetic. Incorporating slate or soft cream backgrounds helps ground the color, while using sharp charcoal text ensures the contrast remains high and legible for clean corporate identity design projects.
Is #4778b5 readable on white or black?
#4778b5 has a 4.54:1 contrast ratio on white and 4.62:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.