#474694 Hex Color
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#474694 is a dark, cool blue-violet with muted saturation and a dusky cast. It brings mystery, structure, and spiritual depth to branding, meditation spaces, and night-sky designs. Use it as a dominant background with white text, which achieves about 8.2:1 contrast. The hex code #474694 pairs well with soft lavender and warm brass accents.
Questions about #474694
What is #474694 in RGB, HSL and CMYK?
In RGB, #474694 is rgb(71, 70, 148), in HSL hsl(241, 36%, 43%) and in CMYK 52%, 53%, 0%, 42%. Browse more shades of purple with names and hex codes.
What colors pair well with #474694?
Does #474694 read as warm or cool?
#474694 reads as a cool color because its blue-violet base and dusky saturation lean toward calm visual energy rather than yellow or red warmth, making it suited to reflective, evening-oriented designs and deep interface backgrounds. Pairing it with brass or warm neutrals can keep the overall palette from feeling distant.
Is #474694 readable on white or black?
#474694 has a 8.16:1 contrast ratio on white and 2.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.