#44744C Hex Color

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Hex color #44744c graphic
This desaturated, forest-inspired green feels grounded and stable. It avoids the harshness of brighter tones, making it effective for sustainability branding or pharmacy UI where trust matters. The hex code is #44744c. With a 5.5:1 contrast ratio against white, it provides excellent readability for small body text. Use this shade as a secondary tone to balance warmer colors rather than as a dominant background.

Questions about #44744c

What is #44744c in RGB, HSL and CMYK?
In RGB, #44744c is rgb(68, 116, 76), in HSL hsl(130, 26%, 36%) and in CMYK 41%, 0%, 34%, 55%. Browse more shades of green with names and hex codes.
What colors pair well with #44744c for a balanced palette?
This desaturated green pairs effectively with warm neutrals like cream or sand to soften its clinical edge, while also working well against charcoal for high-contrast, professional text hierarchies that avoid the harshness of pure black.
Is #44744c readable on white or black?
#44744c has a 5.45:1 contrast ratio on white and 3.84:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.