#40738D Hex Color
Dusty steel blue with steady nerves
Not a bright sky blue or a stiff corporate navy, #40738d is a dusty steel blue with gray undertones. Its low saturation reads steady and understated, which suits finance and healthcare branding. Use it as a supporting tone; at large areas it can turn muddy. White text passes AA on this hex code at about 5.2:1 contrast.
Questions about #40738d
What is #40738d in RGB, HSL and CMYK?
In RGB, #40738d is rgb(64, 115, 141), in HSL hsl(200, 38%, 40%) and in CMYK 55%, 18%, 0%, 45%.
What colors pair well with #40738d?
Warm it up with terracotta, cream, or muted coral. The gray undertone keeps those pairings balanced, while cool grays tend to make it look flat.
Is #40738d readable on white or black?
#40738d has a 5.17:1 contrast ratio on white and 4.05:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.