#403960 Hex Color
A shadowed violet with quiet depth

#403960 is a dark, muted violet with cool blue-gray undertones and very low saturation. Its matte, shadowed quality suggests mystery, seriousness, and spiritual depth without demanding attention. Use the hex code #403960 as a supporting tone in luxury, gaming, or moody branding, paired with warm ivory or muted gold. White text has strong contrast on it for accessible UI content.
Questions about #403960
What is #403960 in RGB, HSL and CMYK?
In RGB, #403960 is rgb(64, 57, 96), in HSL hsl(251, 25%, 30%) and in CMYK 33%, 41%, 0%, 62%.
What colors pair well with #403960?
Does #403960 feel warm or cool?
#403960 reads as a cool, dark violet because its blue-gray undertones temper the purple base, while its very low saturation gives it a matte, restrained character rather than the lively energy of brighter purple.
Where does #403960 work well?
Use #403960 as a supporting tone in luxury, gaming, or moody branding, especially for dark backgrounds, interface panels, and accents that need depth without becoming the main focal point.
Is #403960 readable on white or black?
#403960 has a 10.64:1 contrast ratio on white and 1.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.