#402978 Hex Color

White text gives the clearest read on #402978, with contrast around 11.6:1, well above the 4.5:1 needed for WCAG AA body text. Black text falls short, so stick with light type or bright accents on this shade.

#402978 flatters muted gold, dusty mauve, and deep burgundy, which warm up its cool undertone without clashing. Save it for backgrounds or large blocks, since fine detail in this shade can read muddy against dark surroundings.