#3D74AD Hex Color
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#3d74ad is a cool, moderately muted blue with gray undertones and medium lightness. Its controlled character suits security, finance, healthcare, and technology branding, where reliability matters. Use the hex code as a supporting tone or interface background, paired with warm off-white for contrast. White text reads clearly at about 4.9:1, meeting WCAG AA for body text.
Questions about #3d74ad
What is #3d74ad in RGB, HSL and CMYK?
In RGB, #3d74ad is rgb(61, 116, 173), in HSL hsl(211, 48%, 46%) and in CMYK 65%, 33%, 0%, 32%. Browse more shades of blue with names and hex codes.
Is #3d74ad a warm or cool color?
#3d74ad is a cool, moderately muted blue because its blue channel dominates while its gray undertones soften the saturation, giving it a composed, dependable feel suited to interfaces and technology-focused visual systems.
What colors pair well with #3d74ad?
#3d74ad pairs well with warm off-white, pale beige, charcoal, and muted orange accents, balancing its cool blue character and gray undertones in polished interfaces, dashboards, and brand systems without overwhelming the main color. Use warm neutrals for backgrounds and restrained complementary accents for calls to action.
Is #3d74ad readable on white or black?
#3d74ad has a 4.88:1 contrast ratio on white and 4.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.