#3C72B5 Hex Color
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Denim blue works well as a primary brand color for finance and tech, where trust matters more than flash. The hex code #3c72b5 sits at a medium lightness with muted saturation, so it reads steady rather than loud. White text passes contrast on it, making it a safe fill for buttons and headers. Pair it with warm terracotta or cream to soften its corporate edge.
Questions about #3c72b5
What is #3c72b5 in RGB, HSL and CMYK?
In RGB, #3c72b5 is rgb(60, 114, 181), in HSL hsl(213, 50%, 47%) and in CMYK 67%, 37%, 0%, 29%. Browse more shades of blue with names and hex codes.
What colors pair well with #3c72b5?
#3c72b5 pairs best with warm contrasts like terracotta, soft cream, or muted gold. The warmth offsets its cool, grayed base and keeps layouts from feeling flat or overly corporate.
Is #3c72b5 readable on white or black?
#3c72b5 has a 4.92:1 contrast ratio on white and 4.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.