#396891 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

#396891 is a muted steel blue with a cool, gray undertone that reads steady rather than flashy. Its medium lightness gives it enough depth for dark interfaces while still holding white body text at a safe contrast ratio. Common in finance, healthcare, and government branding, it signals reliability. Pair it with terracotta or soft cream to keep large surfaces from turning flat and corporate.
Questions about #396891
What is #396891 in RGB, HSL and CMYK?
In RGB, #396891 is rgb(57, 104, 145), in HSL hsl(208, 44%, 40%) and in CMYK 61%, 28%, 0%, 43%. Browse more shades of blue with names and hex codes.
What colors pair well with #396891?
Warm neutrals like terracotta, sand, and soft cream balance its cool tone. For higher contrast, pair it with off-white text or charcoal accents.
Is #396891 a warm or cool color?
It is a cool color. Its blue base and gray undertone give it a calm, reserved feel rather than a bright or energetic one.
What does the color #396891 mean in design?
It carries associations of trust, security, and dependability. That makes it a common pick for finance, healthcare, and institutional branding.
Can #396891 be used as a background for text?
Yes. White text reaches a contrast ratio of about 5.9:1 against it, which passes WCAG AA for normal body text. Dark gray text also works but offers less contrast.
Is #396891 readable on white or black?
#396891 has a 5.89:1 contrast ratio on white and 3.56:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.