#369AD4 Hex Color
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#369ad4 is a cool, moderately unsaturated blue with a clear, steady presence. Its medium lightness supports trust and reliability without feeling heavy, making it useful for finance, technology, healthcare, and security interfaces. Use it as a supporting brand color or UI accent, then pair it with charcoal for stronger contrast. Black text reads clearly on this hex code.
Questions about #369ad4
What is #369ad4 in RGB, HSL and CMYK?
In RGB, #369ad4 is rgb(54, 154, 212), in HSL hsl(202, 65%, 52%) and in CMYK 75%, 27%, 0%, 17%.
What colors pair well with #369ad4?
#369ad4 pairs well with charcoal, navy, soft gray, and warm off-white, which temper its cool blue cast and give layouts a more grounded finish. Use warm coral sparingly when the palette needs sharper energy.
Is #369ad4 readable on white or black?
#369ad4 has a 3.12:1 contrast ratio on white and 6.72:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.