#364BA9 Hex Color
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#364ba9 is a saturated, medium-dark blue with slight violet undertones and a crisp, serious presence. Its strong chroma brings energy to calls to action, security interfaces, finance branding, and technology accents without feeling playful. Use it as a supporting tone or dark UI base; white text remains highly legible at about 7.7:1 contrast. The hex code is #364ba9.
Questions about #364ba9
What is #364ba9 in RGB, HSL and CMYK?
In RGB, #364ba9 is rgb(54, 75, 169), in HSL hsl(229, 52%, 44%) and in CMYK 68%, 56%, 0%, 34%.
What colors pair well with #364ba9?
The strongest pairings for #364ba9 include white for clarity, cool gray for a restrained interface, and muted gold or orange for complementary energy; soft lavender can reinforce its violet undertone without competing with its saturated blue.
Does #364ba9 read as warm or cool?
It reads as a cool blue because its blue base is dominant and its slight violet undertone adds crispness rather than warmth; the high saturation gives it authority and energy, making it effective for technology, finance, security, and focused calls to action.
Is #364ba9 readable on white or black?
#364ba9 has a 7.67:1 contrast ratio on white and 2.73:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.