#340740 Hex Color
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Dark and cool, #340740 is a richly saturated purple with very low lightness and a shadowed violet cast. It creates a serious, mysterious mood for luxury branding, spiritual themes, gaming interfaces, and moody backgrounds. Use it as a dominant base with pale lavender or warm ivory accents. White text reaches about a 16.8:1 contrast ratio. The hex code is #340740.
Questions about #340740
What is #340740 in RGB, HSL and CMYK?
In RGB, #340740 is rgb(52, 7, 64), in HSL hsl(287, 80%, 14%) and in CMYK 19%, 89%, 0%, 75%.
What colors pair well with #340740?
Why does #340740 read as a cool purple?
#340740 reads as a cool, shadowed purple because its hue leans violet and its very low lightness strengthens the blue-side impression, while high saturation keeps it dramatic rather than dusty for serious, mysterious visual systems.
Is #340740 readable on white or black?
#340740 has a 16.79:1 contrast ratio on white and 1.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.