#3279BD Hex Color
Online color picker to view shades, tints, color codes, and complementary colors

Not a vivid azure or a deep navy, this muted medium blue sits between them with a cool, steady feel. The hex code #3279bd reads calm and dependable, a fit for finance and tech interfaces. It holds up as a dominant base but can go flat next to white, so mixing gray into your palette softens it. Black text on it hits about 4.6:1 contrast, enough for AA body copy.
Questions about #3279bd
What is #3279bd in RGB, HSL and CMYK?
In RGB, #3279bd is rgb(50, 121, 189), in HSL hsl(209, 58%, 47%) and in CMYK 74%, 36%, 0%, 26%. Browse more shades of blue with names and hex codes.
What colors pair well with #3279bd?
Warm accents like terracotta or soft coral make #3279bd stand out without clashing, while cream keeps it grounded. Skip similar mid-tone blues in the same palette, as they tend to flatten each other.
Is #3279bd readable on white or black?
#3279bd has a 4.55:1 contrast ratio on white and 4.60:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works for body text. Try other pairs in the contrast checker.