#301713 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark maroon, pushed almost to black. The hex code #301713 describes a red so muted it borders on brown, which suits it to dominant backgrounds in moody layouts rather than bright accents. White text hits about 16.7:1 contrast on top, so small type stays legible. It flatters warm cream and muted terracotta without turning muddy.
Questions about #301713
What is #301713 in RGB, HSL and CMYK?
In RGB, #301713 is rgb(48, 23, 19), in HSL hsl(8, 43%, 13%) and in CMYK 0%, 52%, 60%, 81%. Browse more shades of brown with names and hex codes.
What colors pair well with #301713?
Warm cream and muted terracotta bring out its red undertone, while pale sage gives a cooler counterpoint. Avoid bright saturated reds next to it, as they make #301713 look muddy.
Is #301713 readable on white or black?
#301713 has a 16.69:1 contrast ratio on white and 1.25:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.