#2789B0 Hex Color

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Hex color #2789b0 graphic
#2789b0 is a cool, mid-tone blue with muted saturation and a slight green undertone. Its steady character suits security, finance, healthcare, and technology branding, where trust and reliability matter. Use it as a supporting tone beside warm white or charcoal, or as a UI background with black text. The hex code is #2789b0.

Questions about #2789b0

What is #2789b0 in RGB, HSL and CMYK?
In RGB, #2789b0 is rgb(39, 137, 176), in HSL hsl(197, 64%, 42%) and in CMYK 78%, 22%, 0%, 31%. Browse more shades of blue with names and hex codes.
What colors pair well with #2789b0?
#2789b0 pairs well with warm white and charcoal for a clean, dependable look, while terracotta or a muted warm accent adds contrast without overpowering its cool green undertone in interfaces and brand palettes.
Is #2789b0 warm or cool?
#2789b0 reads as a cool, dependable blue because its blue base is softened by a slight green undertone; its muted saturation keeps the mood steady rather than vivid, making it suitable for trust-focused interfaces and restrained technology or healthcare palettes.
Does #2789b0 work with black or white text?
#2789b0 works better with black text: its contrast is about 5.3:1, meeting WCAG AA for normal text, while white text is about 4.0:1, below the normal-text threshold and suitable only for sufficiently large text.
Is #2789b0 readable on white or black?
#2789b0 has a 3.96:1 contrast ratio on white and 5.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.