#273D84 Hex Color
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Dark and cool, #273d84 is a deep blue with moderate saturation and a slightly muted, serious finish. Its controlled tone suggests authority, reliability, and security, making it useful for corporate branding, finance, government, and technology. Use it as a dominant UI background with white text, which reaches about 10.1:1 contrast and meets WCAG AA for body text. The hex code is #273d84.
Questions about #273d84
What is #273d84 in RGB, HSL and CMYK?
In RGB, #273d84 is rgb(39, 61, 132), in HSL hsl(226, 54%, 34%) and in CMYK 70%, 54%, 0%, 48%. Browse more shades of blue with names and hex codes.
What colors pair well with #273d84?
White, soft gray, and restrained warm accents pair well with #273d84, balancing its cool depth without weakening the reliable, serious mood it brings to interfaces and brand palettes. Use muted gold or coral sparingly for warmth and emphasis.
Is #273d84 warm or cool, and what mood does it create?
#273d84 reads as a cool blue because its hue leans strongly toward blue with limited warmth, while its dark, muted saturation gives it a serious, stable, and authoritative mood suited to security-focused products, corporate systems, and public-service interfaces.
Is #273d84 readable on white or black?
#273d84 has a 10.06:1 contrast ratio on white and 2.08:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.