#243781 Hex Color
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#243781 is a saturated, cool-toned blue that carries a serious and formal weight. It functions best as a dominant base for corporate identities or professional digital interfaces. Because it is quite dark, the hex code #243781 provides excellent readability for white body text. Avoid pairing it with black, as the lack of contrast creates a muddy visual result. Instead, use bright accents to lift its heavy presence.
Questions about #243781
What is #243781 in RGB, HSL and CMYK?
In RGB, #243781 is rgb(36, 55, 129), in HSL hsl(228, 56%, 32%) and in CMYK 72%, 57%, 0%, 49%. Browse more shades of blue with names and hex codes.
Is #243781 suitable for text-heavy corporate branding?
Yes, #243781 conveys a stable, serious, and formal mood that makes it ideal for professional branding. Its dark, saturated nature provides excellent readability when used as a background for white or very light-colored typography.
Is #243781 readable on white or black?
#243781 has a 10.83:1 contrast ratio on white and 1.93:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.