#23181E Hex Color
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This inky, near-black magenta feels moody and mysterious. Because it sits so close to black, #23181e works best as a dark, grounding background color in branding or UI design. White text stands out sharply against its dusty, muted tone. Avoid using it for fine details where the subtle pink undertones might disappear. Use this hex code when you need a sophisticated, shadowy alternative to pure black.
Questions about #23181e
What is #23181e in RGB, HSL and CMYK?
In RGB, #23181e is rgb(35, 24, 30), in HSL hsl(327, 19%, 12%) and in CMYK 0%, 31%, 14%, 86%.
How should I use #23181e in branding?
#23181e functions best as a deep, grounding base color for high-end UI design or minimalist branding. Because it is so close to pure black, it creates a subtle, mysterious richness that works perfectly when paired with crisp white text or soft metallics like champagne.
Does #23181e read as cool or warm?
#23181e leans distinctly cool due to its dark magenta undertones. While it mimics the utility of black, the subtle violet-pink influence prevents it from feeling flat or clinical, making it more approachable for luxury design than a standard, neutral charcoal.
Is #23181e readable on white or black?
#23181e has a 17.20:1 contrast ratio on white and 1.22:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.