#230070 Hex Color
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#230070 is a dark, highly saturated blue-violet with a cool, shadowed finish. Its depth suggests mystery, authority, spirituality, and formal structure, making it effective for luxury branding, meditation layouts, uniforms, and night-sky themes. Use it as a dominant background with white type, which reaches about 16.1:1 contrast. The hex code is #230070.
Questions about #230070
What is #230070 in RGB, HSL and CMYK?
In RGB, #230070 is rgb(35, 0, 112), in HSL hsl(259, 100%, 22%) and in CMYK 69%, 100%, 0%, 56%.
What colors pair well with #230070?
White, lavender, muted blue-gray, and warm yellow accents pair well with #230070, balancing its intense depth and giving designers options for calm or energetic palettes across interfaces, editorial layouts, and branding. Use lighter neutrals when you want the blue-violet to remain the visual anchor.
Does #230070 read as warm or cool?
#230070 reads cool rather than warm because its blue channel greatly outweighs its red and green channels, giving it a shadowed, formal character suited to luxury branding, meditation layouts, uniforms, and night-sky themes.
Is #230070 readable on white or black?
#230070 has a 16.08:1 contrast ratio on white and 1.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.