#090B01 Hex Color

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Hex color #090b01 graphic
This near-black tone carries subtle olive undertones that keep it from feeling like flat charcoal. Because of its extreme darkness, #090b01 functions best as a base for high-contrast, moody interfaces. It provides a more organic alternative to standard black, pairing well with off-white or soft metallics. The hex code #090b01 creates a serious, premium foundation for luxury branding where readability is handled by white typography.

Questions about #090b01

What is #090b01 in RGB, HSL and CMYK?
In RGB, #090b01 is rgb(9, 11, 1), in HSL hsl(72, 83%, 2%) and in CMYK 18%, 0%, 91%, 96%.
Why does #090b01 feel different from standard black?
While standard black is often flat, #090b01 contains distinct olive undertones that add a subtle, organic warmth to the shade. This makes it an effective choice for designers who want a sophisticated, deep background without the harshness of pure, unmixed black pixels.
What color combinations work best with #090b01?
Because of its extreme depth, #090b01 functions best when paired with high-contrast, light-reflective tones like ivory or soft, muted metallics. These pairings ensure text readability remains crisp, allowing the subtle green undertones of the background to provide a premium, balanced feel rather than appearing muddy.
Is #090b01 readable on white or black?
#090b01 has a 19.81:1 contrast ratio on white and 1.05:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.