Brain Freeze

An electric and intensely saturated neon cyan

Brain Freeze color codes graphic
Brain Freeze is an intensely saturated, neon cyan that commands attention. Because of its high chroma, it works best as a 10% accent rather than a full background. This electric shade pairs well with deep charcoal to ground its intensity. With high contrast against black text, it functions effectively for UI elements and branding. The hex code for Brain Freeze is #00eeff.

About Brain Freeze

Cherry popsicle meltwater down a sunlit sidewalk

What does brain freeze mean?

It commonly brings to mind ice, pool water, slushies, and the electric glow of neon signage at night. Its near-total saturation and very high lightness make it feel cold, loud, and impossible to ignore, like a screen glowing in a dark room.

Where you see brain freeze

  • pool water
  • slushies
  • neon signs
  • toothpaste packaging
  • cycling jerseys
  • circuit boards

What it works for

Use it for accents on gaming interfaces, drink packaging, sports gear, and retro-futuristic posters where an electric jolt is the point.

What colors go with brain freeze?

Questions about Brain Freeze

What is the hex code for Brain Freeze?
Brain Freeze is #00eeff. In RGB that is rgb(0, 238, 255), in HSL hsl(184, 100%, 50%) and in CMYK 100%, 7%, 0%, 0%.
How should I balance Brain Freeze in a design?
Brain Freeze works best as a vibrant accent color, occupying no more than 10% of your visual space. Because it is so intensely saturated, pair it with charcoal or deep neutral grays to keep the design readable and balanced.
Is Brain Freeze readable on white or black?
Brain Freeze has a 1.43:1 contrast ratio on white and 14.67:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.