#0070AD Hex Color

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Hex color #0070ad graphic
This cool, muted blue functions as a steady foundation for professional interfaces and corporate branding. Since it maintains a 5.4:1 contrast ratio with white text, it works well for readable UI components. The hex code for this specific blue is #0070ad. Use it as a dominant base and pair it with warm neutrals to avoid a sterile, clinical appearance.

Questions about #0070ad

What is #0070ad in RGB, HSL and CMYK?
In RGB, #0070ad is rgb(0, 112, 173), in HSL hsl(201, 100%, 34%) and in CMYK 100%, 35%, 0%, 32%.
What colors pair best with #0070ad?
Because #0070ad is a cooler, steady blue, it benefits from warm neutrals like cream or sand to balance its clinical tone. If you need more contrast, it also serves as a strong anchor against soft terracotta accents.
Is #0070ad readable on white or black?
#0070ad has a 5.35:1 contrast ratio on white and 3.92:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.