#004E99 Hex Color

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Hex color #004e99 graphic
This deep, saturated blue carries a grounded sense of security and serious professionalism. Because #004e99 is dark and visually heavy, it works best as a primary background or a dominant branding color. It pairs cleanly with white text for high-contrast accessibility. Use it for finance or tech interfaces where clarity and reliability are required, though keep large blocks of color in check to maintain readability.

Questions about #004e99

What is #004e99 in RGB, HSL and CMYK?
In RGB, #004e99 is rgb(0, 78, 153), in HSL hsl(209, 100%, 30%) and in CMYK 100%, 49%, 0%, 40%. Browse more shades of blue with names and hex codes.
How should #004e99 be used in interface design?
#004e99 excels as a dominant brand color or background for finance and tech applications where clarity is paramount. Pair it with white or very light text to maintain accessibility standards while emphasizing a sense of security and serious authority.
What colors pair well with #004e99?
Complementary schemes often work best by pairing #004e99 with warm gold or soft orange accents to balance its cool, saturated nature. These combinations prevent the interface from appearing too cold while highlighting critical navigation elements or call-to-action buttons.
Is #004e99 readable on white or black?
#004e99 has a 8.23:1 contrast ratio on white and 2.54:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.