#004AAD Hex Color
Deep blue with a steady presence
The hex code #004aad is a dark, saturated blue with a cool, shadowed cast. Its strong depth conveys seriousness, trust, security, and control, making it effective for finance, technology, government, and law enforcement branding. Use it as a dominant background with white text, which provides about an 8.1:1 contrast ratio for clear, readable interfaces.
Questions about #004aad
What is #004aad in RGB, HSL and CMYK?
In RGB, #004aad is rgb(0, 74, 173), in HSL hsl(214, 100%, 34%) and in CMYK 100%, 57%, 0%, 32%.
What colors pair well with #004aad?
#004aad pairs well with white, pale blue, soft gray, and warm orange accents; these combinations balance its cool depth while preserving clear visual hierarchy. Use light neutrals for text and orange for calls to action or small highlights.
Is #004aad a warm or cool color?
#004aad reads as a cool blue because its hue sits in the blue range and its dark, highly saturated value creates a crisp, controlled feel. It can signal trust and stability, while warm orange accents keep the palette from feeling too cold.
Is #004aad readable on white or black?
#004aad has a 8.13:1 contrast ratio on white and 2.58:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.