#004999 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#004999 is a dark, saturated blue with a cool, navy-leaning character. Its serious depth conveys trust and control, making it effective for finance, technology, government, and security branding. Use it as a dominant background or uniform color, then pair it with burgundy or warm ivory. The hex code #004999 supports white body text with about an 8.7:1 contrast ratio.
Questions about #004999
What is #004999 in RGB, HSL and CMYK?
In RGB, #004999 is rgb(0, 73, 153), in HSL hsl(211, 100%, 30%) and in CMYK 100%, 52%, 0%, 40%. Browse more shades of blue with names and hex codes.
What colors pair well with #004999?
#004999 pairs well with warm ivory, burgundy, and restrained neutrals because they balance its cool, saturated depth without competing with its strong blue presence, making them useful for backgrounds, accents, and polished brand palettes.
Where does #004999 work best in a design?
#004999 works best as a dominant background, header, button, or uniform color when a design needs a cool, serious sense of trust, control, and technical precision, while keeping important elements visually prominent.
Is #004999 readable on white or black?
#004999 has a 8.70:1 contrast ratio on white and 2.41:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.