#0048AD Hex Color
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This intense, saturated blue projects authority and security, making it a standard choice for corporate, legal, and financial interfaces. Because it is quite dark, #0048ad works best as a primary branding element or a dominant background rather than small text. Pair it with crisp white type to maintain high accessibility. The hex code for this reliable shade is #0048ad.
Questions about #0048ad
What is #0048ad in RGB, HSL and CMYK?
In RGB, #0048ad is rgb(0, 72, 173), in HSL hsl(215, 100%, 34%) and in CMYK 100%, 58%, 0%, 32%. Browse more shades of blue with names and hex codes.
Where should I use the #0048ad blue in my design?
#0048ad is best utilized as a primary branding element or a dominant background color rather than for small body text. Because of its dark and saturated nature, it provides a strong, authoritative foundation that remains visually balanced when paired with crisp white typography.
What colors pair well with #0048ad?
This deep blue pairs exceptionally well with neutral tones like soft gray or bright, clean white to maintain high accessibility. For a bolder, complementary contrast, try using subtle accents of warm orange to create a dynamic and engaging visual hierarchy.
Is #0048ad readable on white or black?
#0048ad has a 8.29:1 contrast ratio on white and 2.53:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.