#004769 Hex Color
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This deep, unsaturated blue feels serious and authoritative, making it a natural fit for corporate and financial branding. Because it is quite dark, #004769 works best as a primary background color or a bold accent. Use white text over this hex code to ensure high legibility. Pair it with a metallic gold or copper for a sophisticated, high-contrast look that feels modern rather than traditional.
Questions about #004769
What is #004769 in RGB, HSL and CMYK?
In RGB, #004769 is rgb(0, 71, 105), in HSL hsl(199, 100%, 21%) and in CMYK 100%, 32%, 0%, 59%.
Where should I use #004769 in my design projects?
Use #004769 for corporate and financial branding where you want to project trust and authority without the harshness of pure black. It works exceptionally well as a solid primary background or to ground a website footer in professional, modern design.
Is #004769 readable on white or black?
#004769 has a 9.97:1 contrast ratio on white and 2.10:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.