What are Complementary Colors?

Complementary colors can create a striking visual effect when used in a design. When used together, complementary colors can make each other pop! These colors are placed on opposite sides when displayed on a color wheel. The Science Behind Complementary Colors The scientific explanation for why complementary colors have such a strong visual impact is … Read more

What is a Tetrad Color Scheme?

A tetrad color scheme is a four-color palette of two complementary pairs. When used in a design, it can add visual interest and vibrancy. Tetrad color schemes are also known as split complementary color schemes. The two complementary pairs in a tetrad color scheme are typically drawn from red and green, purple and yellow, and … Read more

What is a Triad Color Scheme

Selecting colors that complement each other can be challenging. But with some knowledge about color theory, you can create a catchy triadic color scheme in no time. You will require a color wheel to find three colors that complement each other. If you’re unfamiliar with the color wheel, it’s a tool that artists and designers … Read more

What is an Analogous Color Scheme?

Have you ever noticed the red, red-orange, and orange shades of the setting sun? Or the vibrant reds, yellows, oranges, and purples of autumn leaves? What is it that makes these hues so congruous and harmonious? Well, the answer lies in a concept known as ‘analogous color schemes‘ – schemes comprising colors that are next … Read more

What is a Monochromatic Color Scheme? 

The concept of monochromatic color schemes is one of the most popular –but also one of the most misunderstood concepts – in the world of color. In this post, we will explain what monochromatic color schemes are (and what they are not), and how you can use them to the best effect. What is a … Read more

What are Split-Complementary Colors?

A split complementary color scheme is one that has a base color and a couple of secondary colors. So, it is quite similar to the complementary color scheme but, instead of two colors, the split complementary scheme is made up of three hues. Getting a split complementary scheme requires you to pick a base color … Read more

Stunning Logo Color Schemes (and Color Combinations)

Coming up with a color scheme, palette, or combination for your business logo is no walk in the park.  Generally, companies would use their branding to determine the logo colors. However, in some instances, you might want to branch out and go for a different palette.  What makes brand color picking so hard is the … Read more

How To Choose The Right Color Palette for Your Brand?

Color is a quick and powerful way to deliver important information – and the strong and instant impact they make, makes color palette a crucial consideration for any business brand.  From the color of your logo to the theme of your website, your chosen color scheme will impact almost every one of your marketing assets. … Read more

Colors and Emotions: How do Colors Makes You Feel?

Have you ever noticed how you feel like wearing bright colors when happy? Or how a room painted in dark and muted color, like black and grey, makes you feel sad and depressed?  That’s because colors and your emotions are interconnected. Your mood can determine your choice of colors and vice versa. While this connection … Read more

What Are Pastel Colors?

Pastel colors are typically pale colors with a light hue and low saturation. The name originates from the pastel art medium which is known for its neutral hue and low saturation using powder pigment with a binder. Most people would call pastel colors soothing with their soft tones they are very easy for the eyes … Read more

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