White
Pure brilliance for clean modern design
Pure, bright, and completely neutral, this shade serves as the ultimate canvas for any design. The hex code #ffffff provides a clean foundation for minimalist interfaces where legibility is paramount. Because black text maintains a high 21.0:1 contrast ratio against this background, it remains the standard choice for sharp, readable body copy and structured, airy layouts.
About White
Fresh paper before the first pencil line
What does white mean?
White commonly stands for cleanliness, new starts, simplicity, and empty space waiting to be filled. With total lightness and no saturation, it feels open, weightless, and spare, like a room cleared of everything.
Where you see white
- printer paper
- fresh snow
- milk
- chalk
- bed sheets
- ceramic tile
What it works for
It works as a background, a text color on dark surfaces, and the negative space that gives layouts room to breathe.
What colors go with white?
Charcoal #36454fThe sharp gap between near-black and pure white makes both colors read stronger.Sage Green #9caf88The muted green softens white's flatness while white keeps the pairing airy.Terracotta #e2725bWarm baked clay against stark white feels earthy without getting heavy.Navy Blue #000080Deep blue gives white crisp edges and a classic, stripped-back look.Forest Green #154406Dark green grounds white and turns it from blank to deliberate.
Questions about White
What is the hex code for White?
White is #ffffff. In RGB that is rgb(255, 255, 255), in HSL hsl(0, 0%, 100%) and in CMYK 0%, 0%, 0%, 0%.
Is #ffffff considered a warm or cool white?
#ffffff is a perfectly neutral white, as it contains an equal balance of all primary light colors. Unlike off-white shades that may lean yellow or blue, this pure hex color creates zero color cast, allowing it to pair seamlessly with any other hue in your palette.
Is White readable on white or black?
White has a 1.00:1 contrast ratio on white and 21.00:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.