#FFAA73 Hex Color
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The hex code #ffaa73 is a light, warm orange with softened saturation and a fresh, glowing look. It brings youth and optimism to spring campaigns, baby products, food packaging, and playful sports branding. Use it as a supporting tone with navy or plum. Black text remains highly readable, while white can look washed out against this shade.
Questions about #ffaa73
What is #ffaa73 in RGB, HSL and CMYK?
In RGB, #ffaa73 is rgb(255, 170, 115), in HSL hsl(24, 100%, 73%) and in CMYK 0%, 33%, 55%, 0%.
What colors pair well with #ffaa73?
Is #ffaa73 a warm or cool color?
#ffaa73 is a warm, light orange because its red and green components are higher than its blue component, creating a peachy golden impression; its softened saturation keeps the warmth friendly and fresh rather than intense or fiery.
What are good uses for #ffaa73?
#ffaa73 works well for spring campaigns, baby products, food packaging, and playful sports branding, where its light, optimistic orange adds energy without the intensity of a highly saturated orange.
Is #ffaa73 readable on white or black?
#ffaa73 has a 1.86:1 contrast ratio on white and 11.24:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.