#FF90AA Hex Color
A glowing pink with playful warmth

The hex code #ff90aa is a bright, warm pink with high saturation and a soft, glowing lightness. Its red undertone feels sweet, playful, and tender, fitting cosmetics, confectionery, fashion, and intimate products. Use it as a supporting tone or vivid accent beside navy; black text reads clearly on it for accessible body copy.
Questions about #ff90aa
What is #ff90aa in RGB, HSL and CMYK?
In RGB, #ff90aa is rgb(255, 144, 170), in HSL hsl(346, 100%, 78%) and in CMYK 0%, 44%, 33%, 0%.
What colors pair well with #ff90aa?
#ff90aa pairs well with navy because its warm, high-chroma pink gains structure against a dark blue foundation, creating a lively contrast that suits fashion graphics, nightlife branding, beauty packaging, and focused interface accents. Use navy for structure and pink for emphasis.
Is #ff90aa readable on white or black?
#ff90aa has a 2.13:1 contrast ratio on white and 9.82:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.