Hawaiian Raspberry
An intense, high-energy neon red-pink

Hawaiian Raspberry is a highly saturated red with intense, neon undertones. Because it demands immediate attention, the hex code #ff0051 works best as a sharp accent rather than a background. Pair it with dark charcoal or deep forest green to ground the color’s aggressive energy. It provides enough contrast for readable text, but keep it for call-to-action buttons or small visual highlights.
About Hawaiian Raspberry
Ripe raspberry split open in the sun
What does hawaiian raspberry mean?
People often read this shade as bold energy and appetite, so it commonly shows up in party graphics, summer food packaging, and loud signage. Its full saturation and medium brightness make it feel loud and forward, filling space fast without taking on any heaviness.
Where you see hawaiian raspberry
- raspberries
- ripe watermelon flesh
- hibiscus flowers
- lipstick
- neon bar signs
- sports jerseys
What it works for
It works for accents that need to shout, like sale badges, call-to-action buttons, sports graphics, and packaging meant to be spotted across a store.
What colors go with hawaiian raspberry?
Chartreuse #c1f80aThe green sits opposite on the color wheel, so both shades read hotter together.Cream #fffdd0Cream softens the shout and lets the red carry the whole design.Navy #000080Deep navy cools the heat and gives loud red a steady anchor.Emerald #50c878Rich green beside bright red builds a festive, high-contrast pairing.Mustard #ffdb58Mustard warms the red toward sunset tones while keeping the palette saturated.Teal #008080Teal pulls the red toward berry sweetness without dulling its brightness.
Questions about Hawaiian Raspberry
What is the hex code for Hawaiian Raspberry?
Hawaiian Raspberry is #ff0051. In RGB that is rgb(255, 0, 81), in HSL hsl(341, 100%, 50%) and in CMYK 0%, 100%, 68%, 0%.
Is #ff0051 appropriate for body text or large backgrounds?
Avoid using #ff0051 for large text blocks or full backgrounds as its extreme saturation causes eye fatigue very quickly. It performs best as a sharp, deliberate accent—think notification badges, primary buttons, or small icon highlights—where its high-contrast nature can effectively guide user attention.
Is Hawaiian Raspberry readable on white or black?
Hawaiian Raspberry has a 3.91:1 contrast ratio on white and 5.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.