Hawaiian Raspberry

An intense, high-energy neon red-pink

Hawaiian Raspberry color codes graphic
Hawaiian Raspberry is a highly saturated red with intense, neon undertones. Because it demands immediate attention, the hex code #ff0051 works best as a sharp accent rather than a background. Pair it with dark charcoal or deep forest green to ground the color’s aggressive energy. It provides enough contrast for readable text, but keep it for call-to-action buttons or small visual highlights.

About Hawaiian Raspberry

Ripe raspberry split open in the sun

What does hawaiian raspberry mean?

People often read this shade as bold energy and appetite, so it commonly shows up in party graphics, summer food packaging, and loud signage. Its full saturation and medium brightness make it feel loud and forward, filling space fast without taking on any heaviness.

Where you see hawaiian raspberry

  • raspberries
  • ripe watermelon flesh
  • hibiscus flowers
  • lipstick
  • neon bar signs
  • sports jerseys

What it works for

It works for accents that need to shout, like sale badges, call-to-action buttons, sports graphics, and packaging meant to be spotted across a store.

What colors go with hawaiian raspberry?

Questions about Hawaiian Raspberry

What is the hex code for Hawaiian Raspberry?
Hawaiian Raspberry is #ff0051. In RGB that is rgb(255, 0, 81), in HSL hsl(341, 100%, 50%) and in CMYK 0%, 100%, 68%, 0%.
Is #ff0051 appropriate for body text or large backgrounds?
Avoid using #ff0051 for large text blocks or full backgrounds as its extreme saturation causes eye fatigue very quickly. It performs best as a sharp, deliberate accent—think notification badges, primary buttons, or small icon highlights—where its high-contrast nature can effectively guide user attention.
Is Hawaiian Raspberry readable on white or black?
Hawaiian Raspberry has a 3.91:1 contrast ratio on white and 5.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.