Brilliance
An exceptionally light and airy neutral white

Brilliance is an incredibly light, neutral off-white that reads as almost perfectly colorless. Because it sits so close to pure white, it serves best as a dominant, airy background for clean, minimalist designs. The hex code #fdfdfd offers high readability for black text, ensuring excellent contrast for accessibility. Avoid pairing it with high-contrast, stark whites, as those tones will make this shade appear dirty or washed out.
About Brilliance
A breath of frost on sunlit paper
What does brilliance mean?
Near-white tones like this often signal cleanliness, simplicity, and fresh starts in design and everyday objects. Its near-total lightness and absence of color give it an airy, weightless quality, like open space rather than a pigment.
Where you see brilliance
- fresh snow
- porcelain teacups
- wedding dresses
- printer paper
- white sand
- milk glass
What it works for
Use it as a backdrop that lets stronger colors carry the design, or as the lightest step in a neutral scale.
What colors go with brilliance?
Charcoal #36454fThe near-black contrast makes Brilliance read as crisp and deliberate, not washed out.Dusty Rose #b56f76The faded pink softens Brilliance's starkness while keeping the pairing pale and gentle.Slate Blue #6a5acdThe cool gray-blue echoes Brilliance's faint chill without competing for attention.Terracotta #e2725bThe warm, earthy orange grounds Brilliance and keeps it from feeling clinical.
Questions about Brilliance
What is the hex code for Brilliance?
Brilliance is #fdfdfd. In RGB that is rgb(253, 253, 253), in HSL hsl(0, 0%, 99%) and in CMYK 0%, 0%, 0%, 1%.
Why does #fdfdfd look gray when placed next to pure white?
When placed directly against a standard white element, #fdfdfd appears slightly muddy because it lacks the intense luminosity of pure white. It is best used as a standalone background color rather than a secondary highlight to avoid this unintended color shift.
Is Brilliance readable on white or black?
Brilliance has a 1.01:1 contrast ratio on white and 20.64:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.