Brilliance

An exceptionally light and airy neutral white

Brilliance color codes graphic
Brilliance is an incredibly light, neutral off-white that reads as almost perfectly colorless. Because it sits so close to pure white, it serves best as a dominant, airy background for clean, minimalist designs. The hex code #fdfdfd offers high readability for black text, ensuring excellent contrast for accessibility. Avoid pairing it with high-contrast, stark whites, as those tones will make this shade appear dirty or washed out.

About Brilliance

A breath of frost on sunlit paper

What does brilliance mean?

Near-white tones like this often signal cleanliness, simplicity, and fresh starts in design and everyday objects. Its near-total lightness and absence of color give it an airy, weightless quality, like open space rather than a pigment.

Where you see brilliance

  • fresh snow
  • porcelain teacups
  • wedding dresses
  • printer paper
  • white sand
  • milk glass

What it works for

Use it as a backdrop that lets stronger colors carry the design, or as the lightest step in a neutral scale.

What colors go with brilliance?

Questions about Brilliance

What is the hex code for Brilliance?
Brilliance is #fdfdfd. In RGB that is rgb(253, 253, 253), in HSL hsl(0, 0%, 99%) and in CMYK 0%, 0%, 0%, 1%.
Why does #fdfdfd look gray when placed next to pure white?
When placed directly against a standard white element, #fdfdfd appears slightly muddy because it lacks the intense luminosity of pure white. It is best used as a standalone background color rather than a secondary highlight to avoid this unintended color shift.
Is Brilliance readable on white or black?
Brilliance has a 1.01:1 contrast ratio on white and 20.64:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.