#F0704A Hex Color
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This intense, saturated orange-red carries high energy and visual heat. It works best as a punchy accent rather than a background color, where its warmth can quickly become overpowering. Use #f0704a to draw attention to call-to-action buttons or alert icons. For accessibility, pair it with black text to maintain a strong 7.1:1 contrast ratio that keeps small elements sharp and readable.
Questions about #f0704a
What is #f0704a in RGB, HSL and CMYK?
In RGB, #f0704a is rgb(240, 112, 74), in HSL hsl(14, 85%, 62%) and in CMYK 0%, 53%, 69%, 6%.
How can I use #f0704a effectively in a layout?
Use #f0704a as a deliberate accent for call-to-action buttons or alert icons rather than a background color. Its high saturation and intensity draw immediate attention, making it perfect for small interface elements that need to pop against neutral designs.
Is #f0704a readable on white or black?
#f0704a has a 2.94:1 contrast ratio on white and 7.12:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.